Difference between revisions of "SL02/Canonical"

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{{SMART Canonical
 
{{SMART Canonical
|PlatformChallenge=When customers are on your website or in your app, they want an easy way to call without breaking stride. Having to search for numbers and take steps back when connected to a sales representative makes them less likely to buy and your brand seem behind the times.
 
|PlatformSolution=Make it easy to buy and improve campaign results. Genesys Click-to-Call for Sales provides a simple and informed way to call while on your Website or in your App. Sales has context, so customers don’t have to fill in the blanks. Calls are linked to campaigns for better insight into performance.
 
|HighLevelFlowLucid=https://www.lucidchart.com/documents/edit/8e6d08bf-57ce-444e-8906-7a2513fd3594/0
 
 
|BuyerPersonas=Chief Digital Officer, Head of Customer Experience, Head of Marketing Operations
 
|BuyerPersonas=Chief Digital Officer, Head of Customer Experience, Head of Marketing Operations
 
|QualifyingQuestions=# Do you offer website and mobile app visitors a click-to call option?
 
|QualifyingQuestions=# Do you offer website and mobile app visitors a click-to call option?
 
# Are you able to provide sales reps with context of customers’ digital journeys?
 
# Are you able to provide sales reps with context of customers’ digital journeys?
 
# Can you accurately attribute offline sales calls to customer’s digital journeys?
 
# Can you accurately attribute offline sales calls to customer’s digital journeys?
 +
|DataSheetImage=SL02 - genesys click-to-call for sales - header (2).png
 +
|PlatformChallenge=When customers are on your website or in your app, they want an easy way to call without breaking stride. Having to search for numbers and take steps back when connected to a sales representative makes them less likely to buy and your brand seem behind the times.
 +
|PlatformSolution=Make it easy to buy and improve campaign results. Genesys Click-to-Call for Sales provides a simple and informed way to call while on your Website or in your App. Sales has context, so customers don’t have to fill in the blanks. Calls are linked to campaigns for better insight into performance.
 +
|HighLevelFlowLucid=https://www.lucidchart.com/documents/edit/8e6d08bf-57ce-444e-8906-7a2513fd3594/0
 
|Story=<meta charset="utf-8">Many support conversations with customers are repetitive — frustrating both to customers and to supportpersonnel. If you could insert better automation, many conversations may well be taken care of in the entryprocess, saving time while also increasing customer satisfaction.
 
|Story=<meta charset="utf-8">Many support conversations with customers are repetitive — frustrating both to customers and to supportpersonnel. If you could insert better automation, many conversations may well be taken care of in the entryprocess, saving time while also increasing customer satisfaction.
  

Latest revision as of 10:05, January 16, 2020

Important
This information is shared by SL02 use cases across all offerings.

Administration Dashboard

Go back to admin dashboard to create and manage platform-specific use cases in the system:

Titles and Taxonomy

Main Title Subtitle Taxonomy Product Category Draft Published Edit

Genesys Click-to-Call for Sales

Increase sales conversions using powerful dialer capabilities

Sales

Sales

None yet!


Canonical Information

Platform Challenge and Solution

Platform Challenge: When customers are on your website or in your app, they want an easy way to call without breaking stride. Having to search for numbers and take steps back when connected to a sales representative makes them less likely to buy and your brand seem behind the times.

Platform Solution: Make it easy to buy and improve campaign results. Genesys Click-to-Call for Sales provides a simple and informed way to call while on your Website or in your App. Sales has context, so customers don’t have to fill in the blanks. Calls are linked to campaigns for better insight into performance.

Platform Benefits

The following benefits are based on benchmark information captured from Genesys customers and may vary based on industry or lines of business:

Canonical Benefit Explanation
Improved Customer Experience Minimize customer effort to make working with your brand feel refreshing.
Increased Revenue Remove barriers to buy and optimize campaigns to increase sales.
Reduced Handle Time Give agents greater digital context to speed resolution.

High Level Flow

High Level Flow Steps

  1. Customer is shopping on your website or mobile app
  2. Customer clicks on “call us” option and dials the displayed unique number*
  3. The call is routed to the best available agent
  4. Agent is presented with customer's information and location
  5. Customer and agent talk over the phone

Data Sheet Image

SL02 - genesys click-to-call for sales - header (2).png

Canonical Sales Content

Personas

  • Chief Digital Officer
  • Head of Customer Experience
  • Head of Marketing Operations


Qualifying Questions

  1. Do you offer website and mobile app visitors a click-to call option?
  2. Are you able to provide sales reps with context of customers’ digital journeys?
  3. Can you accurately attribute offline sales calls to customer’s digital journeys?


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