SL01 - Titles and Canonical Info
Contents
Administration Dashboard
Go back to admin dashboard to create and manage platform-specific use cases in the system:
Titles and Taxonomy
| Main Title | Subtitle | Taxonomy | Product Category | Draft | Published | Edit |
|---|---|---|---|---|---|---|
|
Genesys Outbound Dialer for Sales |
Increase sales conversion using powerful dialer capabilities |
Sales |
Sales |
No draft |
Not published |
Canonical Information
Platform Challenge and Solution
Platform Challenge: Dialing for sales outreach is a hard job that requires specialized skills. Low agent utilization due to sub-par dialers, manual dialing, lack of appropriate blending of inbound/outbound resulting in fewer sales conversions.
Platform Solution: Improve the ROI of outbound sales campaigns by efficiently acquiring, upselling, and winning back customers through automated and assisted calling campaigns by using a powerful dialer for voice calls and IVR for voice messaging.
Platform Benefits
The following benefits are based on benchmark information captured from Genesys customers and may vary based on industry or lines of business:
| Canonical Benefit | Explanation |
|---|---|
| Improved Employee Utilization | Increase calls per sales rep due to efficient predictive dialing. |
| Increased Revenue | Increase sales per sales rep by improving the quantity and quality of calls connected. |
| Reduced Interaction Abandonment | Reduce abandonments due to efficiently-timed dialer. |
High Level Flow
High Level Flow Steps
- Campaign strategy defined for new outbound sales campaign...
- Including pacing, escalation, time between contacts, and max contact attempts
- Contact list provided by organization...
- Preferences of individual consumers and Do-Not-Contact suppression lists are applied
- Company sends first offer/promotion to customer
- Calls-to-action dependent on the channel used
- If no response, customer record included in next pass through contact list – Repeat multiple times
Data Sheet Image
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Canonical Sales Content
Personas
- Head of Customer Experience
- Head of Sales
- Head of Sales Operations
Qualifying Questions
- How effective are the Outbound channels you are using?
- What is your monthly volume of Outbound interactions?
- What is the size of your sales rep organization and their utilization rate?
Pain Points (Business Context)
Desired State - How to Fix It