MK01 - Titles and Canonical Info

Important

This information is shared by MK01 use cases across all offerings.

Administration Dashboard

Go back to admin dashboard to create and manage platform-specific use cases in the system:

• Administration Dashboard

Titles and Taxonomy

Main Title	Subtitle	Taxonomy	Product Category	Draft	Published	Edit
Genesys Outbound for Marketing	Increase contact rates using outbound voice campaigns	Marketing	Marketing	No draft	Not published	Edit

Canonical Information

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Platform Challenge and Solution

Platform Challenge: Marketing is not just about the message, it's about contacting the right party at the right time. Reaching them at the right moment with a personalized message using their preferred channel is hard and increasing regulation does not help.

Platform Solution: Use Genesys Multi-channel Messaging for Marketing to develop multi-wave campaigns that leverage calls, voice messages, emails and text messages to compliantly communicate with your prospects and customers with your messages at the right time

Platform Benefits

The following benefits are based on benchmark information captured from Genesys customers and may vary based on industry or lines of business:

Canonical Benefit	Explanation
Improved Customer Experience	Increases customer satisfaction by delivering the right message, at the right time in the right channel.
Increased Response Rates	Increase campaign conversion rates by getting the engagement channel and timing right.
Increased Revenue	Drive increased sales with timely engagement of prospects and customers in preferred channels.

High Level Flow

High Level Flow Steps

1. Campaign strategy defined for new marketing campaign...
2. Including channels, pacing, escalation, time between contacts, and max contact attempts
3. Contact list provided by organization...
4. Channel preferences of individual consumers and Do-Not-Contact suppression lists are applied
5. Company sends first offer/promotion to customer
6. Calls-to-action dependent on the channel used
7. If no response, customer record included in next pass through contact list – Repeat multiple times

Data Sheet Image

Canonical Sales Content

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Personas

• Chief Marketing Officer
• Head of Customer Experience
• Head of Marketing Operations

Qualifying Questions

1. What outbound channels are you using to engage directly with prospects and customers- calls (dialer), voice messages, email, text messaging?
2. How do you manage multi-channel campaigns?
3. What regulatory compliance due you need to ensure?