Draft: ATC/Current/AdminGuide/VisitorAttributes

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{{Article |Standalone=No |DisplayName=Visitor and journey attributes |Platform=GenesysEngage-cloud, PureConnect, GenesysCloud |TocName=Visitor and journey attributes |Context=Visitor attributes and visitor journey steps are used by outcomes and segments. |Section=

About visitor and journey attributes

When you create segments or outcomes, you define visitor and journey attributes:

Visitor attributes are characteristics that all the visitors in the group share. Examples of visitor attributes are visitors who use Chrome and visitors from Canada.
Journey attributes are actions on your website that all the visitors in the group have taken. Examples include completing a form or going to a specific webpage.

Important

When you create a segment or outcome, you can specify any combination of visitor attributes and visitor journeys for a segment. The more of these conditions you define, the more specific the segment, and the fewer number of visitors who belong to it.

You must specify at least one visitor attribute or visitor journey per segment or outcome.

You complete the same process of defining visitor attributes and visitor journeys when you create both segments and outcomes. However, visitor attributes and visitor journeys are not shared across segments and outcomes.

Visitor attributes

Visitor attributes identify visitors based on characteristics like location, browser, device type, and so on.

Tip

If you want to match based on a non-numeric criteria, such as the name of a browser, select the like or not like operator.

Types of visitor attributes

Attribute name	Description	Example
Device category	Type of device the visitor is using	Mobile, Desktop, Tablet, and so on
OS family	Operating system family	Mac OS
Browser family	Browser family, including all versions of the browser within that family	Chrome
Browser version	Major version of the browser	55
Campaign source	A search engine, newsletter, or other source (UTM parameter)	Google
Campaign medium	A medium such as email or cost-per-click (UTM parameter)	CPC
Campaign name	A specific product promotion or strategic campaign (UTM parameter)	320banner
Campaign term	Keywords for this ad (UTM parameter)	running
Campaign content	Ads or links that point to the same URL (UTM parameter)	textlink
Campaign click ID	The unique number that is generated when a potential customer clicks an affiliate link (UTM parameter)
Campaign network	The ad network to which the click ID belongs (UTM parameter)
Country	Visitor's country	Ireland
City	Visitor's city or town	Galway
Region	Visitor's region	Galway
Post code	Visitor's post code or zip code	90210
CCA2 code	Two-letter country code	IE
Browser language code	Language that the visitor's browser is set to	en-gb
Organization name	Organization name derived from the IP	amazon.com
Referral URL	Referrer page url	https://app.universal.com/auto#quote-details
Referral hostname	Referrer host/hostname	app.universal.com

{{Section

|sectionHeading=Campaign attributes |anchor=UTMParms |Standalone=No |ComingSoon=No |Status=No |alignment=Vertical |structuredtext=Some visitor attributes are campaign attributes because they track activity for specific campaigns. These attributes work with UTM parameters, which are added into page URLs by analytics tools such as Google Analytics, so that you can analyze website activity using campaign information. The available campaign attributes in are:

Attribute name	UTM parameter name as it appears in a webpage URL or search string
Campaign source	'utm_source'
Campaign medium	'utm_medium'
Campaign name	'utm_campaign'
Campaign term	'utm_term'
Campaign click ID	'gclid'
Campaign network	'network'

For more information about Google Analytics, see Custom campaigns.