Difference between revisions of "SL07/Canonical"

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{{SMART Canonical
 
{{SMART Canonical
 +
|BuyerPersonas=Head of Marketing Operations, Head of Sales, Head of Sales Operations
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|QualifyingQuestions=# Explain your ways of receiving campaign feedback. How do you identify best practices across your internal sales organization?
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# How do you identify customer objections?
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|DataSheetImage=EE15 - genesys proficiency management - header (2).png
 
|PlatformChallenge=Prospects are interacting with your sales teams everyday. These conversations are captured, but can you hear collectively what your customers are saying. The difficulty lies in sifting through thousands of hours of dialog to identify what makes a successful sales call.
 
|PlatformChallenge=Prospects are interacting with your sales teams everyday. These conversations are captured, but can you hear collectively what your customers are saying. The difficulty lies in sifting through thousands of hours of dialog to identify what makes a successful sales call.
 
|PlatformSolution=It starts by automating the transcription of your calls. From there, you can discover trends that addresses objections and closes sales. Then model that behavior to improve effectiveness of your sales teams.
 
|PlatformSolution=It starts by automating the transcription of your calls. From there, you can discover trends that addresses objections and closes sales. Then model that behavior to improve effectiveness of your sales teams.
 
|HighLevelFlowLucid=https://www.lucidchart.com/documents/edit/ccf1cb18-6ecd-46a5-8cd2-2f254dc503a3/0
 
|HighLevelFlowLucid=https://www.lucidchart.com/documents/edit/ccf1cb18-6ecd-46a5-8cd2-2f254dc503a3/0
|BuyerPersonas=Head of Marketing Operations, Head of Sales, Head of Sales Operations
 
|QualifyingQuestions=# Explain your ways of receiving campaign feedback. How do you identify best practices across your internal sales organization?
 
# How do you identify customer objections?
 
 
}}
 
}}
 
{{SMART DataSheetFlow
 
{{SMART DataSheetFlow

Latest revision as of 10:08, January 16, 2020

Important
This information is shared by SL07 use cases across all offerings.

Administration Dashboard

Go back to admin dashboard to create and manage platform-specific use cases in the system:

Titles and Taxonomy

Main Title Subtitle Taxonomy Product Category Draft Published Edit

Genesys Speech Analytics for Sales

Mine call recordings for insights to improve conversion rates and attribution

Sales

Sales


Canonical Information

Platform Challenge and Solution

Platform Challenge: Prospects are interacting with your sales teams everyday. These conversations are captured, but can you hear collectively what your customers are saying. The difficulty lies in sifting through thousands of hours of dialog to identify what makes a successful sales call.

Platform Solution: It starts by automating the transcription of your calls. From there, you can discover trends that addresses objections and closes sales. Then model that behavior to improve effectiveness of your sales teams.

Platform Benefits

The following benefits are based on benchmark information captured from Genesys customers and may vary based on industry or lines of business:

Canonical Benefit Explanation
Increased Response Rates Improve response to sales campaigns with more informed targeting.
Increased Revenue Improve sales closure rates by understanding the language that works.
Reduced Handle Time Improve time to close and cost of sale by focusing on what's proven most effective.

High Level Flow

High Level Flow Steps

  1. Customer calls into the company
  2. The IVR announces that the call will be recorded
  3. Call is routed to a sales rep and recording begins
  4. Meta data will determine if screen recording is started
  5. Employee may pause / resume the recording for compliance purposes
  6. The conversation ends; voice and screen capture are synchronized and the recordings with meta-data are stored
  7. Sales operations are concerned that upsell opportunities are being missed
  8. Sales analyst searches transcribed speech recordings for key words
  9. Sales analysts identifies lost opportunities and potential reasons
  10. New training plans are developed to increase conversion rates

Data Sheet Image

EE15 - genesys proficiency management - header (2).png

Canonical Sales Content

Personas

  • Head of Marketing Operations
  • Head of Sales
  • Head of Sales Operations


Qualifying Questions

  1. Explain your ways of receiving campaign feedback. How do you identify best practices across your internal sales organization?
  2. How do you identify customer objections?


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