ATC/Current/AdminGuide/Campaign Attributes

Learn about the types of attributes that allow you to use UTM parameters to track web activity for a specific campaign.

About campaign attributes

When you create segments and outcomes, you define conditional expressions that contain an attribute and an operator.

Campaign attributes are special visitor attributes that allow you to use UTM parameters to track web activity for a specific campaign.

You add UTM parameters into page URLs with analytics tools such as Google Analytics, so that you can analyze website activity using campaign information.

For more information about Google Analytics, see Custom campaigns.

How Genesys Predictive Engagement handles multiple visits to the same campaign

Genesys Predictive Engagement tracks visits to a website in the following ways:

• When a user visits your website, Genesys Predictive Engagement starts a new visit.
• If the user leaves your website, or is inactive on that site for more than 30 minutes, Genesys Predictive Engagement closes the visit.
  
• If a user arrives at your website from different sources, Genesys Predictive Engagement creates a new visit for each source and immediately closes any previously open visit to the site.

For example, suppose your company posts a campaign ad on Facebook and Twitter. A user sees the ad on Facebook and clicks it to arrive at your website. A few minutes later, the user sees a similar ad on Twitter and clicks the link, causing them to arrive at your website a second time. In this case, Genesys Predictive Engagement ends the user's visit that originated from the Facebook ad and begins a visit for the user's visit that originated from the Twitter ad.

Important

Altocloud tracks each visit to the website as a separate visit. This is true even if the existing visit is still open (that is, less than 30 minutes have elapsed since the last time Genesys Predictive Engagement detected user activity on the tracked website).

Enable campaign tracking

To enable UTM tracking for your website:

1. Work with your ad network to set up your ad campaigns and identify the UTM parameters you will track. For example, suppose you want to create a new ad campaign called, "SpringSale'.
2. For each UTM parameter you want to track, create a corresponding segment in Genesys Predictive Engagement. For example, create a segment called SpringSale. For the visitor attribute, specify "Campaign name like SpringSale".
3. When a visitor arrives at a site via a campaign link, Genesys Predictive Engagement automatically assigns the SpringSale segment.

Important

UTM parameters are specific to campaign tracking. If you want to use UTM capabilities, be sure to select a parameter with a name that starts with Campaign.