MK01/Canonical - Revision history

Bgrenon: 1 revision imported

2020-03-26T15:34:40Z

1 revision imported

Shlandy93 at 17:16, January 15, 2020

2020-01-15T17:16:11Z

smart_wiki>Shlandy93 at 16:00, June 19, 2019

2019-06-19T16:00:31Z

Bgrenon: 1 revision imported

2018-08-22T18:18:26Z

1 revision imported

Shlandy93 at 19:53, July 18, 2018

2018-07-18T19:53:52Z

New page

{{SMART Meta
|SolutionCategory=MK
|Solution=Marketing
|Title=Genesys Outbound for Marketing
|Subtitle=Increase contact rates using outbound voice campaigns
}}
{{SMART Canonical
|PlatformChallenge=Marketing is not just about the message, it's about contacting the right party at the right time. Reaching them at the right moment with a personalized message using their preferred channel is hard and increasing regulation does not help.
|PlatformSolution=Use Genesys Multi-channel Messaging for Marketing to develop multi-wave campaigns that leverage calls, voice messages, emails and text messages to compliantly communicate with your prospects and customers with your messages at the right time
|HighLevelFlowLucid=https://www.lucidchart.com/documents/edit/a98571ee-2dde-48f9-8eb9-42b1e56756df/0
|BuyerPersonas=Chief Marketing Officer, Head of Customer Experience, Head of Marketing Operations
|QualifyingQuestions=# What outbound channels are you using to engage directly with prospects and customers- calls (dialer), voice messages, email, text messaging?
# How do you manage multi-channel campaigns?
# What regulatory compliance due you need to ensure?
}}
{{SMART DataSheetFlow
|Flow=Campaign strategy defined for new marketing campaign...
}}
{{SMART DataSheetFlow
|Flow=Including channels, pacing, escalation, time between contacts, and max contact attempts
}}
{{SMART DataSheetFlow
|Flow=Contact list provided by organization...
}}
{{SMART DataSheetFlow
|Flow=Channel preferences of individual consumers and Do-Not-Contact suppression lists are applied
}}
{{SMART DataSheetFlow
|Flow=Company sends first offer/promotion to customer
}}
{{SMART DataSheetFlow
|Flow=Calls-to-action dependent on the channel used
}}
{{SMART DataSheetFlow
|Flow=If no response, customer record included in next pass through contact list – Repeat multiple times
}}
{{SMART Benefits
|CanonicalBenefitID=Increased Revenue
|CanonicalBenefit=Drive increased sales with timely engagement of prospects and customers in preferred channels.
}}
{{SMART Benefits
|CanonicalBenefitID=Improved Customer Experience
|CanonicalBenefit=Increases customer satisfaction by delivering the right message, at the right time in the right channel.
}}
{{SMART Benefits
|CanonicalBenefitID=Increased Response Rates
|CanonicalBenefit=Increase campaign conversion rates by getting the engagement channel and timing right.
}}

← Older revision	Revision as of 15:34, March 26, 2020
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← Older revision	Revision as of 17:16, January 15, 2020
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 }}
 {{SMART Canonical
 |BuyerPersonas=Chief Marketing Officer, Head of Customer Experience, Head of Marketing Operations
 |QualifyingQuestions=# What outbound channels are you using to engage directly with prospects and customers- calls (dialer), voice messages, email, text messaging?
 # How do you manage multi-channel campaigns?
 # What regulatory compliance due you need to ensure?
 }}
 {{SMART DataSheetFlow

← Older revision	Revision as of 18:18, August 22, 2018
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