Genesys SMS Routing (CE29) for Genesys Engage cloud

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This topic is part of the manual Genesys Engage cloud Use Cases for version Current of Genesys Use Cases.
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Route SMS interactions to the best resource
    GenesysEngage-onpremises

Use Case Overview

Story and Business Context

In the world of Customer Experience, the number of messages being sent to and from customers is exploding at a rate of many billions each year. SMS is becoming such an important communication channel for so many companies.

SMS is one of the fastest ways for enterprises to engage with customers, because they don't need to log into a chat session, check their email or enable push notifications on their mobile devices.

SMS channel gives enterprises an opportunity to automate and personalise customer conversations in precise moments like time-critical and high-priority situations. It helps enterprises to provide right experience, right engagement at right time which likely to be the most significant differentiator for companies serving millions of customers.

Use Case Benefits*

Use Case Benefits Explanation
Improved First Contact Resolution Consumers can request for support even during non-business hours. Interaction will be parked and routed back to agent during business hours.
Improved Net Promoter Score SMS helps in delivering a truly effortless experience for Consumers to get their issues resolved. Session Mode allows long-lived conversations which adds great convenience and reduces consumer effort can increase Consumer satisfaction and customer loyalty.
Reduced Handle Time In single view, agent will be able to see the entire SMS session history before picking the SMS and can be well aware about the context of the support request. This can save great time for agents which can have direct impact on saving Agent Handle Time. This can increase the Agent productivity tremendously.
Reduced Interaction Transfers Reduce interaction transfers through skills-based routing.
Reduced IT Operational Costs In SMS Session Mode, the interaction is not real time. This provides great opportunity to defer SMS responses to less busy times - decreasing peak staffing requirements.
*You can sort all use cases according to their stated benefits here: Sort by benefits

Summary

Consumer sends an SMS message to an enterprise. The Genesys system receives the SMS message and routes to the best available agent depending on the Agent Skill. By default, the SMS works in Session mode where the interactions are long-lived. During non-business hours the SMS interaction is placed in parking queue and pulled back and placed in regular queue during business hours.


Use Case Definition

Business Flow

Business Flow Description

  1. A Consumer sends an SMS to a enterprise long code / short code / toll-free number.
  2. Genesys Engage receives the SMS message, including the customer’s phone number as metadata.
  3. Genesys System check whether Customer Contact exists with us. If Customer contact does not exists then new contact is created and move to next step
  4. Genesys System checks whether Consumer has any previous SMS Session which are active
    • If Consumer has previous SMS Session active then we restart the prior SMS Session which is active
    • If Consumer does not have any previous SMS Session active then it continues to next step
  5. In the scenario where SMS Session exists and it is been restarted. Check whether any interaction exists under the SMS Session
    • If there is no interaction exists then create new interaction and associate with current SMS Session
    • If interaction exists then continue associating with the same interaction
  6. In the scenario of new SMS Session then create new interaction and associate the interaction with new SMS Session.
  7. Genesys system will check whether Office Hours definition exists
    • If Office Hours definition does not exist then continue with Step 8
    • If Office Hours definition exist, then check whether office is open. If Office is open then continue with Step 8. If Office is not open then follow the below steps.
      • (i) Genesys System will send the message “Our Apologies, we are closed at this time. Please leave your message our Agents will get back during Office Open Hours”
      • (ii) Interaction will be placed in parking queue with the time frame defined to pull the interaction form the parking queue
      • (iii) Pull the interaction from the parking queue during the time frame defined (when the office hour opens)
      • (iv) Re-route the interaction back to regular queue
  8. Genesys sends an acknowledgement SMS to the consumer
  9. Genesys System tries to find an agent with the right skill.
  10. After finding the agent with the right skill set, when the agent becomes available the interaction will be routed to the agent
  11. Agent checks whether interaction needs reply
  • If interaction does not need reply then agent marks the SMS interaction as done and ends the interaction
  • If interaction needs reply then agent replies to interaction and marks the SMS interaction as done

Business and Distribution Logic

Business Logic

Business logic and rules determine the distribution of Chat requests, which depends on a combination of Agent Skill and Availability.


Distribution Logic

Included as part of the Business Logic.


Use Case Requirements

Customer Interface Requirements

N/A

Agent Desktop Requirements

The minimum requirements for the chat interface are:

  • Access to Universal Contact History
  • Configuration of not-ready reason codes (such as Admin Work, Lunch, Meeting, Pause, RONA, and Training)
  • Configuration of disposition codes to report on business outcome (such as Cross Sell, Need Follow-Up, Not Right Skill, Processed, Terminated, Transferred, and Up Sell)
  • Access to standard response library

Reporting

Real-time Reporting

Pulse offers personalized dashboards based on specific functional, geographical, or organizational needs. Pulse dashboards present information using graphical widgets that can be viewed as graphs or tables, showing information about specific key performance indicators, such as service level, chat interaction handled, and average handle time. With Pulse you can:

  • Monitor the current state and activity of contact center objects to help make decisions about staffing, scheduling, and call routing strategies.
  • Create widgets from predefined and user-defined templates for a fast and easy text or graphical presentation of selected or user-defined object statistics.
  • Use predefined templates to
  • Monitor operational Chat activity through the Chat Queue Activity template.
  • Monitor Agent resource activity through the Chat Agent Activity template.
  • Monitor Tenant Service Level through the Chat Service Level template.

Historical Reporting

Interactive Insights or GCXI out-of-the-box reports:

  • Assess the day-to-day operations of the contact center resources for the routing and handling of interactions.
  • Measure the effectiveness of the engagement rules and efficiency of the use case with the Customer Perspective Report and the Interaction Volume Customer Segment Report.
  • Dimension the out-of-the-box aggregate-based Interactive Insights reports with routing parameters including the engagement rules and the disposition codes.
  • With disposition codes, calculate the conversion success rate.
  • Evaluate resource performance with a variety of reports for Agents and Detail facts.

40+ reports are available.

Assumptions

General Assumptions

N/A

Customer Assumptions

N/A

Interdependencies

All required, alternate, and optional use cases are listed here, as well as any exceptions.

All of the following required: At least one of the following required: Optional Exceptions
None None None None

Premise Assumptions

Cloud Assumptions

  • GCXI is the historical reporting application.
  • Pulse is the real-time reporting application.
  • Workspace Web Edition is the agent desktop.
  • Integration with third-party systems is not included.

Related Documentation

Document Version

  • ver 1.0.1