Genesys Customer Authentication (CE07) for Genesys Multicloud CX
What's the challenge?
Most IVRs require your customers to manually enter their information each time they call. Customers typically have to supply that information again when they’re connected with an agent or transferred — leading to longer handle times, higher purchase abandonment and poor customer experience scores.
What's the solution?
Cut out time-consuming identification steps with a simple, automated caller ID. Genesys Customer Authentication integrates with your customer database to identify callers by their phone number. This context is passed across channels — so you can identify, verify and proactively greet customers, without repetition.
- 1 What's the challenge?
- 2 What's the solution?
- 3 Use Case Overview
- 4 Use Case Definition
- 5 User Interface & Reporting
- 6 Customer-facing Considerations
- 7 Related Documentation
Use Case Overview
Story and Business Context
In most IVR applications, customers call into companies, such as their credit card company, bank, or cable company, and must manually identify themselves. If the call goes to an agent, customers typically need to identify themselves again to the agent. This process is frustrating and time consuming for callers. IVR systems can and should contain self-service to identify the customer automatically based on their caller ID, and this information should be used throughout the call flow for progressive identification and verification (ID&V), passed as context to a visual session or passed to an agent. This verification makes customers feel that they want to do business with the company, as their identity is proactively recognized and maintained. For example, when the call connects, a data dip should be completed to identify the customer based on their caller ID. The IVR application can then configure logic to greet the caller by name, skip identification for new self-services within the same call, or skip identification or verification if they move to a visual IVR.
Use Case Benefits*
The following benefits are based on benchmark information captured from Genesys customers and may vary based on industry, lines of business or Genesys product line:
|Use Case Benefits||Explanation|
|Improved Containment Rate||Reduce agent handled inbound call volume by improving containment rate through a robust and flexible solution.|
|Improved Customer Experience||Passing identification and verification from IVR to the agent improves the customer experience.|
|Reduced Handle Time||Automated identification and verification in the IVR reduces agent handling time.|
|Reduced Interaction Abandonment||Certain self-service tasks require a solid means of authentication. If a caller cannot be adequately identified, the call will likely end up waiting for an agent to be available.|
The IVR system proactively identifies the caller at the beginning of the call. The IVR then asks the caller to identify themselves by entering information to verify their identity. Depending on the business logic configured in the Control Center, the system routes the caller to self-service in the IVR, a main menu, or an agent. If the customer needs to go through another self-service option, the customer's ID&V status persists. This ID&V status also persists if they transfer to a visual IVR and continue their journey there. Finally, if the caller transfers from the IVR to an agent, the system displays the data captured by the IVR to the agent, providing a better experience for both the caller and agent.
Use Case Definition
Figure 1: Example Business Flow
Business Flow Description
- Call is transferred into the application. This self-service module can be integrated into a broader IVR application that answers the call. At some point, the application may decide that Identification and Verification of the customer is required and will initiate the flow of this use case. If ID&V is required, then the application initiates the flow of this use case. If the customer has already been identified in a previous channel, transaction or step then it skips this flow. If not it continues to step 3. The broader IVR application is not within the scope of this use case.
- If enabled, Genesys identifies a customer using the Automatic Number Identification (ANI) / Caller Line Identification (CLI).
- If ANI / CLI are available, Genesys performs a lookup in the company's database to identify the caller.
- If identification via ANI / CLI is disabled or fails, Genesys asks for a separate Identifier (for example customer ID, account number, tracking number) to identify the customer. This question must require numeric entry. If the customer does not have the necessary information, Genesys asks the customer to press a specific DTMF tone.
- The customer input is validated against the customer database.
- If no match is found, the customer is asked for their identifier, up to a maximum of three times after failure. The number of retry attempts is configurable.
- If the customer is still not successfully validated, the customer is forwarded to agent assisted service.
- If a match is found, Genesys asks for additional information validating the caller's identity for security purposes. This question must require numeric entry.
- Progressive ID&V, i.e.: higher levels of authentication based on customer profile information and/or requested transaction, occurs during self-service depending on the type of interaction.
- Progressive ID&V is defined in a separate ID&V module and is not within the scope of this use case. The preceding level of authentication should be configurable by a business user in real time should they want to reorder authentication questions.
- Genesys looks up and validates the security information entered by the caller within a third-party application. If this validation is not successful, the system asks the customer for security information again, up to a maximum of three times after failure.
- If the system cannot successfully validate the customer, the system forwards the customer to agent assisted service.
- Genesys plays a prompt that confirms the validation or informs the customer of the failure.
- A configuration parameter determines where the caller should be routed to next. The possible options are shown in the following list. However, these options are outside the scope of the ID&V use case:
- Agent assisted service - the result of the identification and verification are displayed to the agent making both the customer and agent experience better.
- Self-service IVR such as transfer funds, make a payment.
- Progressive ID&V could occur before self-service depending on the type of interaction. This option would be defined in a separate self-service module outside the scope of this use case.
- IVR main menu for identification of the type of caller request
Business and Distribution Logic
You can define business logic to govern the ID mechanism, next steps, and voice prompts.
Customer identification by ANI / CLI
Step 3 in the preceding flow can be enabled or disabled depending on specific customer requirements. If this step is disabled, the flow always asks for a customer identifier (for example customer ID, account number, or tracking number). This parameter can be set per company service line.
Configuration to define the next steps
After have been performed successfully, the call will be transferred to the next step of the overall call flow. This step might be an agent assisted service, a self-service application, or an IVR menu. This parameter can be set per company service line.
Progressive ID&V: Configuration to define preceding authentication question(s) - Configuration can be set from within the ID&V module to give the business user control on the order of authentication questions. The configuration of other ID&V modules that contain these questions are out of scope for this use case.
Omnichannel ID&V: Passing of ID&V token - This authentication use case can be configured to pass an ID&V token from IVR to a visual IVR, so a customer can continue their journey on visual IVR if previously identified.
General: Voice Prompts
The customer can flexibly change all voice prompts within this flow.
There is no applicable content for this section.
User Interface & Reporting
Customer identifier and name are displayed to the agent as well (if available).
Users with appropriate permissions are able to follow the interaction journey throughout the IVR. Each step of the IVR process the caller enters (and after, if going to a user or to queue), is identified with time-stamps.
- Report that indicates the number of customers proactively identified by ANI/CLI
- Report that indicates the number of customers successfully identified and verified themselves
- Report that indicates the number of customers who were unsuccessful in identifying and verifying themselves
All required, alternate, and optional use cases are listed here, as well as any exceptions.
|All of the following required:||At least one of the following required:||Optional||Exceptions|
The use case is supported for Cloud, Premise, and Platform as a Service (IVR PaaS).
For IVR PaaS, Genesys Intelligent Automation is deployed on premise and IVR ports are in Genesys Multicloud CX. Agents can be enabled in Genesys Engage on-premises or Genesys Multicloud CX.
Nuance ASR/TTS is only available on AWS, DTMF is available for Azure.
- Cloud ID&V is authored with Designer
- Company has a database that can be used to identify the customer. This database must provide the appropriate web services and must be web accessible
- Company provides access to an application to validate the customer identity
- Company must have a unique identifier for their customers
- User input must be numeric in the basic version of this use case. Alphanumeric inputs require Automatic Speech Recognition (ASR) with complex custom grammar creation and are available as an optional add-on.
- To support PCI or similar compliance, premise environments must be architected and configured accordingly (cloud environments are PCI-compliant and have other certifications, Intelligent Automation Omnichannel Self-Service is PA-DSS compliant for voice)
- As an extra add-on, ASR can be used for the numeric input (see above) and for the phrase "I don't have it" (and s
- The company has a database that can be used to identify the customer. This database must provide the appropriate web services
- The company provides access to an application to validate the customer identity
- Company must have a unique identifier for their customers
- Complex alphanumeric inputs (for example, check digits) may require custom grammar development - available as optional add-in.
ASR functionality is an optional add-on service for numeric input (see above) and for the phrase "I don't have it" (and synonyms of this phrase) in the preceding flow.
- Version V 1.1.4 last updated November 9, 2021