Best practices for outcomes

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This topic is part of the manual Altocloud Administrator's Guide for version Current of Altocloud.

Improve how you build outcomes by reviewing best practices.

Best practices

Altocloud tracks activity on your website at a very detailed level. In order to trigger a specific action map, the customer's behavior must exactly match how you define the outcomes for the action map. Keep the following points in mind:

  • Create outcome-based conditions with a specific action map in mind: group them logically and define them in the correct sequence.
  • You must specify at least one condition per outcome.
  • You can use a combination of segment-based conditions and outcome-based conditions.
  • The more conditions you define, the fewer number of users will achieve the outcome.
  • Conditions are not shared across segments and outcomes.